Soccer equipment fills a local sporting goods store at dusk.

For sponsors

Sponsorship that proves its value.

Back events people care about. Reach families through relevant offers and permissioned campaigns. See what happens beyond the event.

01 / BACK THE EVENT

Show up where the connection is real.

Arena connects brands with events led by schools, coaches, and athletes. Your sponsorship supports the event and puts your brand in a moment families have chosen to share.

A sponsor activation tent and soccer equipment stand beside a floodlit field. — ILLUSTRATIVE EVENT ACTIVATIONBe part of the experience.

02 / REACH THE AUDIENCE

Keep the conversation going.

Reach the audience around a school, coach, or athlete through relevant, permissioned campaigns. Arena helps deliver the message while the partner keeps control of its first-party audience.

THE CONNECTIONEvent audienceFamilies · fans · followers

ARENA DELIVERSRelevant campaignsPermissioned outreach and offers

YOUR BRAND GAINSMeaningful reachResponse you can measure

03 / ACTIVATE FAMILIES

Give people a reason to come in.

A useful sponsor offer can move with a family from the event to a participating store. Arena-linked cards and checkout activity connect eligible redemptions and purchases to the partnership.

Soccer cleats, shin guards, and water bottles are displayed beside a tournament field. — SAMPLE SPONSOR OFFER20% off at a participating store.
USE CODE`ARENA20`

Youth soccer cleats and shin guards sit beside a contactless reader at checkout. — EVENT → STORE / EXAMPLE ACTIVITYOffer redeemed.Eligible purchase connected to the event.

04 / SEE THE RESPONSE

Know what your investment moved.

See campaign reach, offer redemptions, and eligible purchases together. Use that evidence to understand the partnership and make a stronger decision about what comes next.

THE PARTNERSHIP / MADE VISIBLE

01Campaign reach

02Offer redemptions

03Eligible purchases

BUILD A PARTNERSHIP THAT WORKS

Put your brand in the game.

Tell us who you want to reach. We’ll shape the event, audience, and offer around it.

Talk sponsorships